Wi-Tronix is a provider of the entire IoT infrastructure for railroads that collects, holds, analyzes, and interprets vehicle data as well as video generated on-board of the rolling stock (freight, transit and passenger, and heavy rail). At Glantz, our team was tasked with a full redesign and development of their website, which you can view here. I served as the project manager, spearheading the day-to-day internal and client workflow to ensure deliverables were executed within the desired budget and timeline.

Brand Situation

The current website did not create a successful user experience or present content in a beneficial way. Further, Wi-Tronix wanted to improve its brand and product marketing as well as drive SEO.

The Brief: Get / Who / To / By

GET: Prospective customers

WHO: Are at the EVP/Director level or business owners working outside of IT

TO: Understand the Wi-Tronix platform offering — both hardware and software solutions, as well as see themselves benefitting from the offering

BY: Communicating that Wi-Tronix provides multiple rail monitoring solutions with a single, integrated platform