During the summer of 2020 (peak COVID baby), I had the opportunity to work as a digital strategy intern for Natalie Grace Tatum, a creative consultancy with the goal of helping brands artfully uphold their brand values, inspire and influence audience interaction, and promote the longevity of individualistic brand identity to millions of people around the world. Working specifically with Pinterest, I helped optimize digital strategy initiatives for Natalie Grace Tatum and a portfolio of 20+ clients in the interior design, fashion, and lifestyle industries. Here’s how I did it:
Hunter Bell NYC is a women's contemporary apparel brand that grounds feminine playfulness with an accessible approach to modern sophistication. They aim to give women the confidence to define their own fashion in intricate fabrics and styles that are unique. Since managing their Pinterest account, monthly viewership has increased to over 1m views. Check out their page here!
Paloma Contreras is an award-winning interior designer and tastemaker based in Houston, Texas. Paloma and her work have been featured in numerous publications and websites including ELLE Decor, Architectural Digest, House Beautiful, Vogue, Domino, Luxe, Traditional Home, Southern Living, Better Homes & Gardens, The New York Times, The Washington Post, and the Wall Street Journal. Since taking over her Pinterest Page, I have been able to grow her monthly viewership to 1.2m views. Check out her Pinterest here!
Abby Capalbo is an editorial stylist who creates lifestyle, entertainment and travel content. With a little abode nestled away in Rhode Island and a love for the in-between moments, I made sure her Pinterest page reflected nautical beauty while retaining simple and traditional aesthetics. Since taking over her Pinterest page, I have been able to grow her monthly viewership from 2.4m to 4.8m views. Check out her Pinterest here!
